Posted by: bevmeldrum | January 15, 2008

Going from Good to Great

Photo by Andrey Prokhorov “Good is the enemy of great.” That is how Jim Collin’s book “Good to Great: Why Some Companies Make the Leap … and Other’s Don’t” starts.

Because it is easy to settle for doing a good day, few push through to become really great at what they do – and that goes for individuals and organisations.

From my own experience being good is just not enough anymore. In the Third Sector our environment has changed so much – particularly in regards to funding and competition – that if we remain an organisation that is ‘good’ at what we do, then someone else will eventually come along who is ‘great’ at it and we won’t be able to catch up.

Although Good To Great is full of examples of big, multi-national companies, I found it just as relevant to small social enterprises, like my own, and other third sector organisations at any stage in their development.

I would not even call my business ‘good’ in relation to how this is talked about in the book – we are still effectively a start-up and we are just not there yet in terms of growth or turnover.

However, we are getting there and whereas before I would have settled for becoming a ‘good’ social enterprise, now I want more. I want to plan, even at this early stage, to become great.

Over the next couples of weeks I want to look in more detail on this blog at each of the different concepts that Jim Collin’s talks about.

Tomorrow we will look at what he calls Level 5 Leadership.


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