Posted by: bevmeldrum | August 31, 2007

Fridays Are Different – Innocent Drinks

I am a big fan of Innocent Smoothies and they are a great ethical brand too. This is what they have to say about themselves: 

We sure aren’t perfect, but we’re trying to do the right thing.

It all sounds a bit Miss World, but we want to leave things a little bit better than we find them. Our strategy for doing so is simple – firstly, only ever make 100% natural products that are 100% good for people. Secondly, procure our ingredients ethically. Thirdly, use ecologically sound packaging materials. Fourthly, reduce and offset our carbon emissions across our entire business system. Fifthly, lead by example at Fruit Towers by doing good things. And finally, give 10% of our profits each year to charities in the countries where our fruit comes from.

See what else they say at their website


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: